Tuesday, May 1, 2007

Double Reverse Hook-on Advertising

On Billboards in the US. Click the riddle to find out more.

We did not invent the algorithm.
The algorithm consistently finds Jesus.
The algorithm killed Jeeves.
The algorithm is banned in China.
The algorithm is from Jersey.
The algorithm constantly finds Jesus.
This is not the algorithm.
This is close.

[For clarity, see http://blag.xkcd.com/2007/04/19/billboards/]

Wikipedia describes viral advertising as:

"..the idea that people will pass on and share interesting and entertaining content; this is often sponsored by a brand, which is looking to build awareness of a product or service. These viral commercials often take the form of funny video clips, or interactive Flash games, an advergame, images, and even text."
Like what we're doing now.

Cut and Paste the riddle into your blog and link it to (http://xkcd.com/); and come along on the hit ride.

Also, see THIS and THIS post on advertising - where I tried to, 'wag the dog' or 'double reverse' a viral marketing campaign.

I found Logical Extremes Blog through O'Reilly.com.


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